The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore

About the Author

James H. Gilmore is an author, speaker, and management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue.

Mr. Gilmore is an Assistant Professor in the Innovation and Design department in the Weatherhead School of Management at Case Western Reserve University. He is also a Batten fellow and adjunct lecturer at the Darden Graduate School of Business at the University of Virginia, where he teaches a course on the Experience Economy. Mr. Gilmore is also a visiting lecturer in Apologetics at Westminster Seminary California.

In addition to The Experience Economy, Jim co-authored Authenticity: What Consumers Really Want, released by Harvard Business Publishing in 2007.

And his latest book is Look: A Practical Guide for Improving Your Observational Skills.

Mr. Gilmore is a graduate of the Wharton School of the University of Pennsylvania, and an alumnus of Procter & Gamble.

And, interesting fact, he is NOT the former Governor of Virginia, who is also named James Gilmore.

About the Book

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more–something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers’ affections–and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line.

Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world.

Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Listen to the Interview…

Links…

• The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore (Amazon)
• James Gilmore (LinkedIn)
• Strategic Horizons LLP
• Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth by Darrell Amy (Marketing Book Podcast interview)
• Wealth and Poverty by George Gilder
• Drawing a Circle in the Square: Street Performing in New York’s Washington Square Park by Sally Harrison-Pepper
• For an Architecture of Reality by Michael Benedikt
• Three Uses of the Knife: On the Nature and Purpose of Drama by David Mamet
• World Without Mind: The Existential Threat of Big Tech by Franklin Foer
• Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O’Neil
• You Are Not a Gadget: A Manifesto by Jaron Lanier
• The Technological Society by Jacques Ellul
• Kingdom, Grace, Judgment: Paradox, Outrage, and Vindication in the Parables of Jesus by Robert Farrar Capon
• Hooked: How to Build Habit-Forming Products by Nir Eyal (Marketing Book Podcast interview)
• Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal (Marketing Book Podcast interview)
• Pensées by Blaise Pascal
• Jacques Ellul’s 76 Reasonable Questions to Ask About Any Technology (Geez Magazine)
• Is Google Making Us Stupid? (Nick Carr, The Atlantic)

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