If your marketing approach is “ready, fire, aim” and there’s no sales impact, you’re doing it the hard way.

Are you struggling with any of these challenges?

If you’re overwhelmed with costly, random marketing tactics that don’t generate sales, the right strategy will fix that.

I will get you pointed in the right direction with a smart sales and marketing strategy.

If you’re overwhelmed with costly, random marketing tactics that don’t generate sales, the right strategy will fix that.

I will get you pointed in the right direction with a smart sales and marketing strategy.

Why Me?

I’ve worked in marketing for 35 years, helping to grow businesses of all sizes, from Fortune 500 companies to small businesses.

And I have an MBA. But so do a lot of people.

But every Friday since January 2015, I’ve published an interview with the author of a new marketing or sales book.

The podcast now has over 400 episodes, has been named one of the top marketing and sales podcasts by Forbes and LinkedIn, has millions of downloads, and listeners in over 165 countries.

And I’ve read every book featured on the show.

And the more I learn, the more I see why companies are hemorrhaging money on random marketing tactics that don’t lead to more sales – because they don’t have a solid strategy.

    I will get you pointed in the right direction.   

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Frequently Asked Questions

A marketing strategy refers to a company’s overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.

On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.

In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.

Having a complete marketing strategy is vital for any business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.

You will understand why certain marketing tactics make sense and why many others can be eliminated. You’ll have clear direction for your company’s sales and marketing efforts to grow your business and which can be used to insource your marketing efforts (which I recommend and can show you how to do), or to better guide your outsourced marketing vendors.

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