About Artillery

Marketing is to Sales as Artillery is to Infantry

WHO WE ARE

A sales-based marketing agency for manufacturers.

WHAT WE DO

Help our clients increase sales and grow their business.

HOW WE DO IT

Using the latest and most effective methods of modern marketing.
"If you don't like change, you're going to like irrelevance even less."
-General Eric Shinseki, U.S. Army
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WHO WE ARE
Artillery is a sales-based marketing agency for manufacturers with a complex sale

We won't waste your time or money on any marketing approach that doesn't help you better understand your customers, empower your sales team, automate your sales process or increase revenue.
OUR PRINCIPALS & PRINCIPLES
WHAT WE DO
Here's a quick 1-2-3 about how we help manufacturers grow their business...  
flywheel

1. We Build Business Growth Flywheels for Manufacturers

What is a Business Growth Flywheel?

Think of it as a virtual sales and marketing machine that never stops working. With each rotation, it builds momentum, attracts potential customers and converts leads into revenue. Like an actual flywheel, it can provide the stability and energy reserve to drive sustainable growth for your business.

blur rotor

2. We Start the Flywheel Spinning

Give Yourself a Head Start For LESS Than the Annual Salary of an Experienced Digital Marketing Manager

Our goal is to get you ready with the right sales and marketing strategy, plan and tactics BEFORE you invest in your next (or first) marketing hire. Click the link to see how starting the process with Artillery compares to the cost of adding one employee.

SHOW ME THE MONEY

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3. We Show You How to Harness That Energy for Maximum Growth  

Once Your Business Gets Up to Speed, We Can Keep Driving or You Can Take the Wheel  

Getting started is always the hardest part. After breaking through, you'll start to see the compounded results of your efforts. What happens next is up to you: we're happy to stay or go away. We can continue to work as your growth partner or help you transition marketing efforts in-house. 
OUR CORE SERVICES

WEBSITE DEVELOPMENT

You probably don't need a complete website redesign. Seriously.

SALES COLLATERAL

Salespeople will never be replaced, and they'll always need to be armed with stuff.

CUSTOMER RESEARCH

Most manufacturers know less about their customers than they think they do... and we can prove it.

SALES + MARKETING ALIGNMENT

Yes, it can be done. Even small improvements here can shorten sales cycles and boost profits.

CONTENT CREATION

It's never been harder to buy attention. These days you have to earn it... with helpful, interesting and educational customer information.

EMAIL MARKETING

The connective tissue of digital marketing. But it has to be so good that your subscribers will miss it if you stop.

SEO OPTIMIZATION 

Search Engine Optimization used to be the house paint, now it's the foundation. With the right engineering, it's not magic. 

SOCIAL MEDIA

Great content is fire. Social media is gasoline. Get the mix right and you'll probably want to step back.

The Flywheel Model of Growth

A 3-Step Approach for Sustained Success and Faster Revenue Gains

If you're looking for consistent increases in revenue, there are three kinds of lead generation activities that every growth-oriented manufacturer must pursue. That method starts with:

  1. Selling more to your existing relationships 
  2. Supporting your desired/targeted customer outreach efforts 
  3. Focusing on marketing-generated leads
Flywheel Update
PROCESS | HOW WE DO IT

This is our process. There are many like it, but this one is ours.

READY

Our process starts with a conversation and questions to figure out what you need to help your business grow. Sometimes it's us, but a lot of times it's not. 

AIM

Before we pull the trigger on any tactics, we work with you to make certain that we're lining up the right target.

FIRE

Once you have your goals and plan in place, we can help you get your sales and marketing flywheel spinning until it's time to pass the baton.

B2B buyers are at least 57% through their purchasing process before reaching out
to a vendor.

- CEB/Gartner Study

57 PERCENT GRAPHIC 2

TRANSLATION: Your potential customers are online and they don't involve you (or your sales team) until they're MORE THAN HALFWAY to a buying decision. So where are they getting their information? From you? Or your competitors?

 
READY | GETTING STARTED

First, let's see if we can help.

 

3-HOUR GROWTH STRATEGY WORK SESSION                    30-DAY DIGITAL JUMPSTART             
AIM | RESEARCH + PLANNING

This is where we get you pointed in exactly the right direction.

 

HALF-DAY WORKSHOP + 90-DAY CONTENT MARKETING PLAN
FIRE | IMPLEMENT THE PLAN

Once the plan is in place, we help you get the momentum you need.

 

12-MONTH IMPLEMENTATION
Let's find out if we can help you...

Click to schedule a 15-minute conversation. Even if we're not the right fit for each other, we promise to provide some helpful resources and point you in the right direction. 
SCHEDULE A CALL

We work with manufacturers to jump start their business growth by transforming their websites into sales-focused marketing machines that generate higher quality leads, shorter sales cycles and better customer engagement.
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