Sales Artillery was founded in 2001 by Douglas Burdett, a former artillery officer and Madison Avenue ad man.
He also hosts The Marketing Book Podcast, where every Friday he publishes an interview with the author of a new marketing or sales book.
In 18 months, we coach companies on how to effectively insource their marketing to generate more website traffic, leads and sales.
In this modern era of limited attention spans, skeptical consumers and abundant information, the most successful approach to becoming better known, liked and trusted is to transparently answer all your customers’ questions. Even the questions you don’t really want to answer.
Teaching is the new pitching.
But, for companies to be successful at this, they must adopt an internal culture of creating content that educates customers and answers their questions.
Outsourcing it to an agency is rarely successful because companies 1) have a deeper understanding of their customers and, 2) they can mine the deep expertise from their own subject matter experts within their company.
As a firm that previously offered “done for you” marketing services, we’ve seen how marketing efforts fail if the client does not build an internal culture of answering customer questions to build trust.
"Give a Man a Fish, and You Feed Him for a Day."
"Teach a Man To Fish, and You Feed Him for a Lifetime"