ABOUT ARTILLERY

WHO WE ARE / WHAT WE DO / HOW WE DO IT

 

 

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WHO WE ARE

Artillery helps manufacturers with a complex sale to grow. We won't waste your time or money on anything that doesn't help you better understand your customers, empower your sales team, automate your sales process or increase revenues.

OUR PRINCIPALS & PRINCIPLES

WHAT WE DO

We help innovative manufacturers get better known, liked and trusted.

HOW WE DO IT

It starts with three simple steps.

READY

An objective, data-based assessment of your current situation and strategy.

AIM

Development of your business goals, objectives and strategies.

FIRE

Tactical implementation, measurement and adjustments to help achieve your goals and objectives.

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."

- SUN TZU

READY | WHERE YOU ARE

AN ASSESSMENT OF YOUR CURRENT SITUATION

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The U.S. military calls this a SITREP (situation report). This is the phase for quickly gathering industry, business, competitive and customer data and insights to get an objective snapshot of your current business strategy.

We'll also work with you to assess your sales process, sales system and current methods of prospecting, converting and retaining customers.

AIM | WHERE YOU WANT TO BE

AGREEMENT ON GOALS, OBJECTIVES, STRATEGIES AND TACTICS

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When these concepts are used correctly, business growth happens. We need to understand what they are for your business so that we can help you achieve them.

Are they not yet clearly defined for your business?

We can help you with that.

We develop a blended sales and marketing (smarketing plan) to help you achieve the business growth you’re shooting for. 

Roll up your sleeves – the plan development includes an on-site workshop with your sales team and customer-facing employees. 

We'll also interview customers and conduct other research to prepare a plan that will blow you away.

FIRE | GETTING THERE

TACTICAL IMPLEMENTATION, MEASUREMENT AND ADJUSTMENT

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Implementation is where we get you up and running - fast. 

This phase includes: optimizing your website, creating content for your sales team (and the search engines), and constant measurement and iteration so we can help you do more of what’s working and much less of what’s not working.

After one-year of implementation, we can help hand off as much as possible to your own in-house team. And if you’re still building your marketing team, everything we do together will make hiring easier and your team more efficient.

Let's find out if we can help you...

Click to schedule a 15-minute conversation. Even if we're not the right fit for each other, we promise to provide some helpful resources and point you in the right direction. 

SCHEDULE A CALL