It starts with three simple steps.
Tactical implementation, measurement and adjustments to help achieve your goals and objectives.
AN ASSESSMENT OF YOUR CURRENT SITUATION
The U.S. military calls this a SITREP (situation report). This is the phase for quickly gathering industry, business, competitive and customer data and insights to get an objective snapshot of your current business strategy.
We'll also work with you to assess your sales process, sales system and current methods of prospecting, converting and retaining customers.
AGREEMENT ON GOALS, OBJECTIVES, STRATEGIES AND TACTICS
When these concepts are used correctly, business growth happens. We need to understand what they are for your business so that we can help you achieve them.
Are they not yet clearly defined for your business?
We can help you with that.
We develop a blended sales and marketing (smarketing plan) to help you achieve the business growth you’re shooting for.
Roll up your sleeves – the plan development includes an on-site workshop with your sales team and customer-facing employees.
We'll also interview customers and conduct other research to prepare a plan that will blow you away.
TACTICAL IMPLEMENTATION, MEASUREMENT AND ADJUSTMENT
Implementation is where we get you up and running - fast.
This phase includes: optimizing your website, creating content for your sales team (and the search engines), and constant measurement and iteration so we can help you do more of what’s working and much less of what’s not working.
After one-year of implementation, we can help hand off as much as possible to your own in-house team. And if you’re still building your marketing team, everything we do together will make hiring easier and your team more efficient.