On September 18, Artillery's Douglas Burdett spoke at the American Marketing Association Birmingham luncheon as the keynote speaker for the September Signature Series. He addressed three key topics: marketers have a serious image problem, successful marketers having deep insights on who they are, and the most powerful tool in marketing is the customer experience.
The world has spoken and social media is here to stay. At least for the foreseeable future. This means that your marketing plan should evolve to include social media.
Jumper Media honored The Marketing Book Podcast by adding it to their latest list of "21 Social Media Marketing Podcasts for Smart People Like You."
Marketing Book Podcast Host and Artillery Founder/Principal Douglas Burdett has debuted the monthly "Book Talk" episode of The B2B Growth Show. Joining him as co-host is James Muir, author of The Perfect Close: The Secret to Closing Sales - the Best Selling Practices & Techniques for Closing the Deal.
Adding to its ever-growing list of accolades, The Marketing Book Podcast has landed on another "best" list. This time, allBusiness.com has included the podcast on their list of 12 that will help your company sell more.
The way industrial buyers make purchases has changed dramatically. Digital marketing is a necessity and many businesses are being left behind. If your business doesn’t place value on learning these changes and implementing new strategies, you could be one of those in the dust.
Trying to figure out which marketing books you need to read in order to create a winning strategy for your business can be overwhelming. That’s why Douglas Burdett has taken the guess-work out of it. He reads the books, interviews the authors, and shares it all with you on his weekly The Marketing Book Podcast.
Landing at #12 (of a random listing) on TopRank Marketing’s “20 Awesome Podcasts to Elevate Your B2B Marketing,” The Marketing Book Podcast is in good company. Other industry veterans like Marketing Over Coffee and Invisibilia help to create a diverse list that has a little bit of something for everyone.
Douglas Burdett recently sat down with Todd Hockenberry of The Industrial Executive podcast to talk common misconceptions about creating content in digital marketing.
Maybe you’ve always wanted to start your own podcast, but never knew how to get started. Don’t worry! Forbes reached out to several podcast pioneers and picked their brains.