Every week, Douglas Burdett reads a marketing book and then interviews the author on The Marketing Book Podcast. After 200 shows (and books!), Burdett appeared on Jim Karrh’s Manage Your Message to discuss what he’s learned.
If there was any question as to whether or not he takes the advice given in those books, Burdett explains how he’s implemented change within his own company, Artillery. The world of marketing is ever-evolving and those who don’t follow the tide will be left in its wake.
Listen to the full episode here.