The way industrial buyers make purchases has changed dramatically. Digital marketing is a necessity and many businesses are being left behind. If your business doesn’t place value on learning these changes and implementing new strategies, you could be one of those in the dust.
This is an unavoidable fact, but all is not lost! Change doesn’t have to be scary and Douglas Burdett explains why on The Industrial Talk Podcast.
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On January 15 2020, Artillery's own Douglas Burdett spoke at the Public Relations Society of America (PRSA) Hampton Roads Chapter's event. He is the creator and voice of The Marketing Book Podcast, which provides him with first hand experience and a unique knowledge on podcasts. As an experienced podcaster, he brought helpful tips and insight to those in attendance about building an audience with their podcast. Building An Audience With Podcasts from ARTILLERY LLC As a professional marketer, he aided in the promotional side for the event as well. He created a video that urged viewers to sign up for the event and provided details on some of what they could expect.
On September 18, Artillery's Douglas Burdett spoke at the American Marketing Association Birmingham luncheon as the keynote speaker for the September Signature Series. He addressed three key topics: marketers have a serious image problem, successful marketers having deep insights on who they are, and the most powerful tool in marketing is the customer experience.
The world has spoken and social media is here to stay. At least for the foreseeable future. This means that your marketing plan should evolve to include social media.
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