The world has spoken and social media is here to stay. At least for the foreseeable future. This means that your marketing plan should evolve to include social media.
Hootsuite curated a list of 19 social media marketing podcasts and The Marketing Book Podcast was one of the distinguished entries. Along with placing the podcast on the list, Hootsuite said this of the MBP :
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Access wisdom from top social media marketing books—without ever turning a page. This podcast features interviews with best-selling authors, like Guy Kawasaki and Seth Godin. They share social media marketing advice, digital sales tips, and more.