The way industrial buyers make purchases has changed dramatically. Digital marketing is a necessity and many businesses are being left behind. If your business doesn’t place value on learning these changes and implementing new strategies, you could be one of those in the dust.

Douglas Burdett recently sat down with Todd Hockenberry of The Industrial Executive podcast to talk common misconceptions about creating content in digital marketing.

Maybe you’ve always wanted to start your own podcast, but never knew how to get started. Don’t worry! Forbes reached out to several podcast pioneers and picked their brains.