Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers!
Oak and Otter Brewing Company, San Luis Obispo, California
Pour yourself a cocktail and enjoy the conversation...
P.S. - If you enjoy the show, please rate it on iTunes and write a brief (one sentence) review. Reviews help more people like you to discover the show!
Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.