Previously on The Marketing Book Podcast to discuss his book, The Content Revolution: Telling a Better Story to Differentiate from the Competition, content marketing leader Mark Masters joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Bournemouth, England, Bournemouth A.F.C., making home brew beer, the myths and misperceptions of content marketing, and more. Cheers!
Mentioned in The Interview...
The Content Revolution: Telling a Better Story to Differentiate from the Competition by Mark Masters (Marketing Book Podcast interview)
The ID Group (Mark Masters' consultancy)
Pour yourself a cocktail and enjoy the conversation...
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