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Michael Brenner: Authors in Quarantine Getting Cocktails

michael brenner combo-1Previously on The Marketing Book Podcast to discuss his book, Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life, content marketing visionary Michael Brenner joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Philadelphia area, why producing helpful content has always been effective but is exponentially more effective now, and why everything that is happening now was already happening before the pandemic. Cheers!

Mentioned in The Interview...

Michael Brenner (Marketing Insider Group)

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner (Marketing Book Podcast interview)

Mean People Suck (book website)

Research on How the Pandemic is Impacting Search Patterns (Michael Brenner on LinkedIn)

 

Everything That Is Happening Now Was Already Happening Before (Michael Brenner on LinkedIn)

 

How Should We Even Think About Marketing in Times of Fear? (Michael Brenner)

For the First Time, DoubleTree by Hilton Reveals Official Chocolate Chip Cookie Recipe so Bakers Can Create the Warm, Welcoming Treat at Home (Hilton Blog)

 

Every Covid-19 Commercial is Exactly the Same

 

The Quarantine is NOT affecting Douglas Burdett...

douglas burdett pandemic

The Michael Brenner "Spicy Margarita"

2 oz Tequila
1 oz Grand Marnier or Cointreau
1/2 oz simple syrup or tablespoon agave
Juice from 1 orange and 1 lime
2 slices of jalapeño.
Mix over ice. Shake a lot. Strain. Enjoy.

 

Pour yourself a cocktail and enjoy the conversation...

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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