Previously on The Marketing Book Podcast to discuss her book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, subscription marketing expert Robbie Kellman Baxter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Menlo Park, California with her husband Bob and three children, how subscription business models are weathering the pandemic, how she met her husband Bob, (a former major league baseball player), why she's creating more content than ever, and the meaning of life as a "cool mom." Cheers!
Mentioned in The Interview...
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave (Marketing Book Podcast interview)
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Marketing Book Podcast interview)
Bob Baxter on Candid Camera
Pour yourself a cocktail and enjoy the conversation...
P.S. - If you enjoy the show, please rate it on iTunes and write a brief (one sentence) review. Reviews help more people like you to discover the show!
Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.