Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, marketing and behavioral design visionary and entrepreneur Will Leach joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Dallas, Texas, vodka sangrias, his new business based on his book, why serving in the U.S. Army has made him never want to go camping again, why marketing to mindstates dramatically reduces the fog of marketing war, his planned family road trip to the American west, and much much more! Cheers!

Links…

• Will Leach (Speaker. Author. Entrepreneur.)
• Will Leach (LinkedIn)
• Trigger Point Design
• Mindstate Group
• Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach (Marketing Book Podcast interview)
• Research – “Understanding U.S. Consumer Sentiment During The Coronavirus Pandemic” (Win Big Media)

Will Leach et. al. at the pool just before the interview

Awkward Roadtrip Moments: No Ragrets (We’re The Millers)