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William Ammerman: Authors in Quarantine Getting Cocktails

William Ammerman ComboPreviously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, artificial information expert and marketing futurist William Ammerman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cary, North Carolina, his past life as a bartender, how the pandemic cancelled his European book tour, how marketing is already awash in artificial intelligence, reading Hemingway's The Snows of Kilimanjaro, the future of higher education, and much much more! Cheers!

The Last Word (A prohibition era cocktail)

Into a cocktail shaker with crushed ice add:

  • 1 oz Chartreuse (the green varietal)
  • 1 oz Gin (for this cocktail I recommend a botanical like Uncle Val’s Botanical)
  • 1 oz Luxardo (Maraschino liqueur)
  • 1 oz fresh squeezed lime juice 

Shake well and strain into a cocktail glass like a martini or coupe

Garnish with a dark maraschino cherry

The result is an invigorating pale green cocktail that is known for its pungent complexity.


The Invisible Brand Trailer


John Mulaney Robot Test


William and Cody out for a morning walk


Wm Ammerman and Cody

Pour yourself a cocktail and enjoy the conversation...



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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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