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The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

Aja Frost

Aja Frost

Aja is a Sr. SEO Strategist at HubSpot. She is also a freelance writer specializing in business, tech, career advice, and productivity.

Recent Posts:

How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying. Yet while you can probably overlook the occasional fibs from your friends, family, and coworkers, you should never ignore dishonesty from a prospect.

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