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The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

Douglas Burdett

Douglas Burdett

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Recent Posts:

Why Landing Pages are to Leads as Phone Numbers are to First Dates

Do you want to generate more leads on your website? Without landing pages, you're like the single guy who doesn't ask Miss Right for her phone number.

The 3 Most Important Content Marketing Questions CEOs Should Ask

As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact.

The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.

The 5 "Must Haves" To Ignite A Lead Generation Blog

Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.

5 Things You Must Know About Your Buyer Persona To Generate Leads

Would you like to know which marketing content to deliver to whom and exactly when? Here's how to stop guessing about your buyer persona and know.

20 Stunning Inbound Marketing Statistics

Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.

The 3 Most Important Aspects of Inbound Marketing

Are you a bit overwhelmed by inbound marketing and all its moving parts? Don't be - it all comes down to three concepts.

How Long Does Inbound Marketing Take to Reach Success?

Are you interested in inbound marketing but worried about how long it will take to start working? Results are not immediate but they are long term.

Is Outbound Marketing Dead?

While outbound marketing's power is a shadow of its former self, it will always play a vital role. Especially when used with inbound marketing.

So What Exactly IS Inbound Marketing?

While the practice of "inbound marketing" has burst on the scene and is growing in popularity, it's still puzzling to many. Here's a primer.

B2B: How to Close Your Sales Qualified Leads

Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here's how you can score big.

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