The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

Douglas Burdett

Douglas Burdett

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Recent Posts:

Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Here's how to play it cool for a winning hand.

How To Pitch Lead Generation Blogging to Old School Executives

Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time.

How To Plan Your B2B Lead Generation Content Over Three Martinis

Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It's nothing a stiff drink can't cure.

How Buyer Personas Can Improve Your B2B Lead Generation Aim

Is your B2B lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target.

How eBooks Help Generate Leads and Fill Sales Pipelines

Are you racing to build credibility, generate leads and close sales? eBooks can help you pick up the pace and sprint through the home stretch.

Why B2B Lead Generation Without Content Is Like Fishing Without Bait

Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones.

B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

Are all your B2B sales leads ready to buy from you right now? Really? If not, here's how to romance your prospects toward a sale with content.

The Very First Step To Take For Better Quality B2B Sales Leads

Sure, you're generating sales leads, but are they good leads? The solution might be right in front of you. Here's how to step up your lead quality.

Does Modern B2B Lead Generation Really Work?

Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it.

What B2B Marketers Can Learn About Lead Generation From Costco

Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples.

B2B Lead Generation: 2 Things You May Be Doing Wrong

Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how.

    SUBSCRIBE
    CONTRIBUTE

    Related Posts