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20 Stunning Inbound Marketing Statistics

Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.

inbound marketing statistics resized 600
“Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak argument.

That's not the case with inbound marketing. Far from it. Inbound marketing is a proven methodology that is gaining widespread acceptance.

Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

inbound marketing philosophy

The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. 

There are lots of statistics to prove the effectiveness of inbound marketing. To develop this list I started with over 150 statistics, and boiled them down to these 20. I am particularly intrigued by statistics that demonstrate how positive results can begin to occur even in the early stages of inbound marketing.

Now on to the good stuff. Let's start with one of my favorites based on a study by the Corporate Executive Board.

CEB B2B Study

1.) B2B buyers are 57%-70% through their buying research before first contacting the seller. (Source: Corporate Executive Board) Tweet this!


2.) 94% of the links search users click on are organic, not paid. (eConsultancy) Tweet this!

3.) 68% of all organic clicks go to the top three search results. (eConsultancy) Tweet this!

4.) 75% of search engine users never scroll past the first page of search results. ( Tweet this!

5.) Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. (HubSpot) Tweet this!


6.) B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. (HubSpot) Tweet this!

7.) Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads. (HubSpot) Tweet this!

8.) An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50. (HubSpot) Tweet this!

Social Media

9.) Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. (HubSpot) Tweet this!

10.) 87% of B2B marketers use social media in some form. (Content Marketing Institute/MarketingProfs) Tweet this!

11.) Social media has a 100% higher lead-to-close rate than outbound marketing. (HubSpot) Tweet this!

Lead Generation

12.) Companies see a 55% increase in leads from increasing landing pages from 10 to 15. (HubSpot) Tweet this!

Marketing Automation

13.) Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group) Tweet this!

Lead Nurturing

14.) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research) Tweet this!

15.) Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group) Tweet this!

16.) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) Tweet this!

17.) 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. (Brian Carroll)

18.) 50% of leads are qualified but not yet ready to buy. (Gleanster Research) Tweet this!


19.) The average email list deteriorates 25% per year. (HubSpot) Tweet this!

20.) 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpot) Tweet this!

Your turn: what inbound marketing statistics would you add to this list? 

photo credit: Mike Licht, via photopin cc
Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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