The Forward Observer
 
Sales and Marketing Insights
for Growth-Focused Manufacturers

How To Plan Your B2B Lead Generation Content Over Three Martinis

Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It's nothing a stiff drink can't cure.

How Buyer Personas Can Improve Your B2B Lead Generation Aim

Is your B2B lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target.

How eBooks Help Generate Leads and Fill Sales Pipelines

Are you racing to build credibility, generate leads and close sales? eBooks can help you pick up the pace and sprint through the home stretch.

Why B2B Lead Generation Without Content Is Like Fishing Without Bait

Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones.

B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

Are all your B2B sales leads ready to buy from you right now? Really? If not, here's how to romance your prospects toward a sale with content.

The Very First Step To Take For Better Quality B2B Sales Leads

Sure, you're generating sales leads, but are they good leads? The solution might be right in front of you. Here's how to step up your lead quality.

Does Modern B2B Lead Generation Really Work?

Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it.

What B2B Marketers Can Learn About Lead Generation From Costco

Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples.

B2B Lead Generation: 2 Things You May Be Doing Wrong

Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads?

The 4 Elements Needed For A Content Marketing Chemical Reaction

Are you overwhelmed and confused by the periodic table of content marketing? Here's how to break it all down to get a profitable reaction.

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