The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

What B2B Marketers Can Learn About Lead Generation From Costco

Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples.

B2B Lead Generation: 2 Things You May Be Doing Wrong

Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads?

The 4 Elements Needed For A Content Marketing Chemical Reaction

Are you overwhelmed and confused by the periodic table of content marketing? Here's how to break it all down to get a profitable reaction.

The 2 Most Important Concepts For B2B Content Marketing Success

Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don't be. Focus on these two areas and you'll be successful.

6 Steps To A More Successful B2B Sales Approach

Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach.

7 Ways To Thrill Customers And Get Them To Buy More From You

Are you focused more on getting new customers than delighting your current customers? You're doing it the hard way. Here's how to get both.

4 Steps To Align Your Sales Approach With Inbound Marketing

Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Here's how to align the methods.

5 Ways To Unite Sales And Marketing For Increased Revenues

Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here's how to do it.

12 Ways To Ensure Your Email Marketing Packs A Serious Punch

Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop.

The 4 Things You Need to Generate More Leads On Your Website

If you are still relying on your sales team to generate all of your leads, you’re doing it the hard way. Time to put your website to work.


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