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The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

The 5 "Must Haves" To Ignite A Lead Generation Blog

Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.

5 Things You Must Know About Your Buyer Persona To Generate Leads

Would you like to know which marketing content to deliver to whom and exactly when? Here's how to stop guessing about your buyer persona and know.

20 Stunning Inbound Marketing Statistics

Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.

How Long Does Inbound Marketing Take to Reach Success?

Are you interested in inbound marketing but worried about how long it will take to start working? Results are not immediate but they are long term.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

You've got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts.

5 Ways to Improve the Quality of Your B2B Leads

Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales.

B2B Websites: How To Generate More Leads

Worried that your website's not catching more leads? Don't be. Lots of B2B companies are in the same boat. Here's how you can start reeling them in.

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here's how to use inbound marketing to make peace between the two and boost revenues.

Marketing Math: Measuring and Metric-ing Your B2B Marketing

Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here's how to cut through it all.

The 3 Social Media Networks That Are Best for B2B Marketing

As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck.

The #1 Step To Take To Create B2B Marketing Goals

What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals.

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