The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

First World Problems: What To Do With Too Many B2B Leads

Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues.

Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

Are you losing touch with B2B prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. 

How to Unlock the Lead Generation Power of Your B2B Website

Not generating enough leads on your website? Don't get angry: Include these powerful things and your B2B lead generation can be an unstoppable force.

B2B Websites: How To Generate More Leads

Worried that your website's not catching more leads? Don't be. Lots of B2B companies are in the same boat. Here's how you can start reeling them in.

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here's how to use inbound marketing to make peace between the two and boost revenues.

Marketing Math: Measuring and Metric-ing Your B2B Marketing

Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here's how to cut through it all.

The 3 Social Media Networks That Are Best for B2B Marketing

As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck.

B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles

B2B marketers who link email marketing with their buyer's journey for lead nurturing will have more success than sending "batch and blast" emails.

How to Market Your Business Through Social Media Networks

To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine.

The #1 Step To Take To Create B2B Marketing Goals

What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals.

How Much Should You Be Spending On B2B Marketing?

When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors.  

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