A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.
Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues.
Are you losing touch with B2B prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch.
Not generating enough leads on your website? Don't get angry: Include these powerful things and your B2B lead generation can be an unstoppable force.
Worried that your website's not catching more leads? Don't be. Lots of B2B companies are in the same boat. Here's how you can start reeling them in.
Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here's how to use inbound marketing to make peace between the two and boost revenues.
Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here's how to cut through it all.
As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck.
B2B marketers who link email marketing with their buyer's journey for lead nurturing will have more success than sending "batch and blast" emails.
To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine.
What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals.
When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors.