The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

5 Steps To Give Your B2B Blog Content More Lives Than A Cat

Are you worried about not producing enough new blog content? Updating and republishing popular posts can give your B2B blog new life.

How To Make Your B2B Marketing Content Work Harder (And Smarter)

You've got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? To know, follow the buyer's journey.

The 3 Most Important Aspects of Inbound Marketing

Are you a bit overwhelmed by inbound marketing and all its moving parts? Don't be - it all comes down to three concepts.

5 Of The Fastest Ways To Improve Your B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.

9 Ways To Get More Prospects To Discover Your B2B Blog

Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your B2B blog discovered by more readers.

3 Tips For Creating Killer B2B Content That Generates Leads

B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion.

B2B Content Marketing: How To Get Your Prospects To Love You

B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty.

Inbound B2B Marketing: Why Content Is The New Coin Of The Realm

Quality content is becoming more important than marketing budgets. Here's why.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your B2B company.

How To Get Started With B2B Content Marketing

By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like.

The Only B2B Content Marketing Battle Map You Need

B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate business opportunities and get more bang for their marketing buck. The Content Marketing Institute defines content marketing this way: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action." Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. It’s no surprise that one of the biggest obstacles for content marketing is getting started.

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