The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

How To Give Your Calls To Action a Fighting Chance at Generating Leads

By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation.

Which Downton Abbey Characters Would Survive as Modern B2B Marketers?

Amidst the revolution in the modern B2B marketing world, many executives and their marketing world view remain stuck in the past, while others are evolving and thriving. Here's how you can reign supreme.

Almost Everything A B2B Marketer Needs to Be An SEO Genius

B2B marketers who master the basics of search engine optimization can improve their ability to be found online, increase awareness, reduce marketing costs and compound the benefits over the long term.

How To Turbocharge B2B Digital Marketing

B2B companies that make the strategic, organizational, and operational changes to leverage digital marketing can become more agile, more productive, and accelerate revenue growth.

10 Key B2B Marketing Trends

B2B firms who stay abreast of the latest marketing trends can better diversify into additional markets, evolve and grow. In an annual survey of marketing executives, Unica (a marketing solutions division of IBM) identified key trends that illustrate the "industrial revolution" occurring in the marketing world. Here's a recap of the most important B2B marketing trends: Marketers are getting the explosion of data under control. The #1 issue for marketers, according to 62% of respondents was "turning data into action."  Marketers identified "measurement, analysis & learning" as the biggest impediment to action.

B2B Digital Marketing = (Faster Growth) + (Higher Profits)

B2B marketers who fully embrace digital marketing can grow faster and have higher profits. Firms that embrace online marketing grow faster, according to a study by Hinge Research Institute.  The study surveyed 500 firms and 20 online marketing experts. Key findings about the faster growing companies include: Firms generating 40% or more of their leads online grow 4x faster than those with no online leads


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