A blog where growth-oriented manufacturers find expert advice on marketing and sales.
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B2B marketers who link email marketing with their buyer's journey for lead nurturing will have more success than sending "batch and blast" emails.
Growing your B2B blog's email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers.
B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.
If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation.
B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril.
With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.
B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.
B2B marketers who are smart about email marketing can build awareness and preference, and generate cost-effective leads and inquiries. Email marketing is one of the most effective marketing tactics available. In an Ad Effectiveness Survey commissioned by Forbes Media, email and e-newsletter marketing is the second most effective tool for acquiring customers (after search engine optimization).
With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions. The current state of online display advertising brings to mind Mark Twain's quip, "The reports of my death have been greatly exaggerated." Online advertising has been growing actually, and according to eMarketer, the dollars spent on display will surpass search advertising by 2015. Part of that growth is due to the increasing sophistication of targeted online display advertising.