The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles

B2B marketers who link email marketing with their buyer's journey for lead nurturing will have more success than sending "batch and blast" emails.

The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog

Growing your B2B blog's email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers.

The Two "Must Haves" For Successful B2B Email Marketing Campaigns

B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.

The Secret To Being A B2B Email Marketing Wizard: List Segmentation

If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. 

Why B2B Email Marketing Is Sexy (And It Knows It)

B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril. 

Seven Things You Need To Know For Kick-Ass B2B Email Marketing

With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.

The Four Ingredients Needed for Scrumptious Inbound B2B Marketing

B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.

5 Steps to Developing a B2B Email Marketing Plan

B2B marketers who are smart about email marketing can build awareness and preference, and generate cost-effective leads and inquiries. Email marketing is one of the most effective marketing tactics available.  In an Ad Effectiveness Survey commissioned by Forbes Media, email and e-newsletter marketing is the second most effective tool for acquiring customers (after search engine optimization).

How B2B Marketers Can Boost Leads With Online Display Advertising

With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions. The current state of online display advertising brings to mind Mark Twain's quip, "The reports of my death have been greatly exaggerated." Online advertising has been growing actually, and according to eMarketer, the dollars spent on display will surpass search advertising by 2015. Part of that growth is due to the increasing sophistication of targeted online display advertising.


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