The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

How To Get Super Smart On Keyword Research In One Hour

Are you mystified by what goes in to keyword research? Don't be. Spend one hour with this guide and be on your way to becoming an SEO superhero.

How to Market Your Business Through Social Media Networks

To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine.

B2B Content Marketing: How To Get Your Prospects To Love You

B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty.

B2B Marketers: How To Avoid Scaring Away Website Visitors

If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security.

Seven Things You Need To Know For Kick-Ass B2B Email Marketing

With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.

How to Explain To Your CEO That Social Media Is Not Optional

CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use.

The 5 Things Your Website Really Needs To Get Found Online

“If a tree falls in a forest and no one is around to hear it, does it make a sound?" That age-old philosophical question also could apply to website development, because a B2B website is invisible if no one visits it.

Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization

Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO.

Why SEO is Now More Like Internal Medicine Than Plastic Surgery

While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a nip and tuck treatment that can be done separately from website development.

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results.

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