The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

The 5 "Must Haves" To Ignite A Lead Generation Blog

Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.

The Inbound Marketing Methodology Explained [VIDEO]

Are you overwhelmed by all the moving parts of inbound marketing? Don't be - sit back and let these short videos walk you through the methodology.

5 Ways to Improve the Quality of Your B2B Leads

Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales.

How to Unlock the Lead Generation Power of Your B2B Website

Not generating enough leads on your website? Don't get angry: Include these powerful things and your B2B lead generation can be an unstoppable force.

B2B Websites: How To Generate More Leads

Worried that your website's not catching more leads? Don't be. Lots of B2B companies are in the same boat. Here's how you can start reeling them in.

How Much Should You Be Spending On B2B Marketing?

When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors.  

How To Give Your Calls To Action a Fighting Chance at Generating Leads

By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation.

The Secret to B2B Landing Page Construction: Foundation and Framing

With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads.

Two Landing Page Tips To Make You Look Like A B2B Marketing Genius

B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages.

B2B Marketers: How To Convert Your Website Visitors Into Leads

So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. Now what?

How Landing Pages Are Like Having Your Own NSA For B2B Marketing

Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales.

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