Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales.
B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.
B2B marketers who are smart about email marketing can build awareness and preference, and generate cost-effective leads and inquiries. Email marketing is one of the most effective marketing tactics available. In an Ad Effectiveness Survey commissioned by Forbes Media, email and e-newsletter marketing is the second most effective tool for acquiring customers (after search engine optimization).
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