How To Make Your B2B Marketing Content Work Harder (And Smarter)

You've got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? To know, follow the buyer's journey.

Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales.

Are you losing touch with B2B prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. 

B2B marketers who link email marketing with their buyer's journey for lead nurturing will have more success than sending "batch and blast" emails.

B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.

B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril. 

B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.

To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.

B2B companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. If you are a marketer, there's good news and bad news about how you are perceived by the general public: The good news is that, according to recent polling, marketers are held in higher regard than lobbyists, car salespeople and members of Congress. That's a relief. The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Ouch.

B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.”  Most B2B marketers can relate as they race to keep up with the new and ever-changing best practices of marketing effectiveness. The current revolution from outbound to inbound marketing is akin to when the horse and buggy industry was faced with the automobile.  Some in that industry adapted to the sea change. Many did not.

Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded.