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The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

5 Ways to Improve the Quality of Your B2B Leads

Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales.

The Two "Must Haves" For Successful B2B Email Marketing Campaigns

B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.

5 Steps to Developing a B2B Email Marketing Plan

B2B marketers who are smart about email marketing can build awareness and preference, and generate cost-effective leads and inquiries. Email marketing is one of the most effective marketing tactics available.  In an Ad Effectiveness Survey commissioned by Forbes Media, email and e-newsletter marketing is the second most effective tool for acquiring customers (after search engine optimization).

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