You've got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts.
Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales.
Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues.
B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales. Most of the time, the leads are handed off to sales with the expectation that all the leads will be called. However, after a few lead follow up calls, sales often determines that many of the leads are "junk" (i.e. not ideal prospects who were ready to buy).