The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

Inbound Marketing Takes Time: How Should You Be Using Yours?

Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here's what needs to happen.

The 3 Most Important Aspects of Inbound Marketing

Are you a bit overwhelmed by inbound marketing and all its moving parts? Don't be - it all comes down to three concepts.

Marketing Math: Measuring and Metric-ing Your B2B Marketing

Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here's how to cut through it all.

5 Of The Fastest Ways To Improve Your B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative.  

The Four Ingredients Needed for Scrumptious Inbound B2B Marketing

B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.

5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine

To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.

How To Create Lovable B2B Marketing with HubSpot 3

B2B companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. If you are a marketer, there's good news and bad news about how you are perceived by the general public: The good news is that, according to recent polling, marketers are held in higher regard than lobbyists, car salespeople and members of Congress. That's a relief. The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Ouch.

How To Evolve as a B2B Marketer in Just 8 Weeks

B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.”  Most B2B marketers can relate as they race to keep up with the new and ever-changing best practices of marketing effectiveness. The current revolution from outbound to inbound marketing is akin to when the horse and buggy industry was faced with the automobile.  Some in that industry adapted to the sea change. Many did not.

Top 6 Marketing Weapons for the New B2B Arsenal

Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded.

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