The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

Are you losing touch with B2B prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. 

5 Of The Fastest Ways To Improve Your B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.

How B2B Companies Can Link Marketing with Sales

With marketing automation tools, B2B companies can close the gap between marketing and sales by seamlessly and consistently nurturing prospects with relevant information at every stage of the sales cycle. In a Forrester report, author Jeff Ernst defines marketing automation: "Tooling and process that help generate new business opportunities, improve potential buyers’ propensity to purchase, manage customer loyalty, and increase alignment between marketing activity and revenue."

    SUBSCRIBE
    CONTRIBUTE

    Related Posts