Are you losing touch with B2B prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch.
Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.
With marketing automation tools, B2B companies can close the gap between marketing and sales by seamlessly and consistently nurturing prospects with relevant information at every stage of the sales cycle. In a Forrester report, author Jeff Ernst defines marketing automation: "Tooling and process that help generate new business opportunities, improve potential buyers’ propensity to purchase, manage customer loyalty, and increase alignment between marketing activity and revenue."