The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

5 Things You Must Know About Your Buyer Persona To Generate Leads

Would you like to know which marketing content to deliver to whom and exactly when? Here's how to stop guessing about your buyer persona and know.

What B2B Trade Show Attendees REALLY Want From Exhibitors

In a comprehensive trade show study, the thing a B2B exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products.

HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly

HubSpot has released its fifth annual review of inbound marketing trends and tactics. The report confirms the wild west nature of the current marketing world. And as with any change, it's accompanied by the good, the bad and the ugly.

How B2B Companies Can Avoid Marketing on Lowest Price

B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability.

B2B Sales: The 8 Most Important Things for Marketing

B2B companies who are able to adjust their marketing and sales to what matters most to their prospects can shorten their sales cycle, increase sales and repeat purchases, and attain greater profitability by becoming a preferred vendor.

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