How to Measure Success in Inbound Marketing

With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions.

Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here's how to cut through it all.

B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t.  For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. Many companies keep going to the same trade shows every year without much hard analysis of if the trade show is generating a positive ROI. Additionally, there are other trade shows marketers are not attending which might be a better investment.

B2B companies that take the right steps in adopting social media can thrive and profit from the new realities of business in the era of customer connectedness and empowerment. Social media is not just a technology that can be bolted on to the traditional way of doing things: it's an entirely new way of relating and doing business. Many B2B companies have begun to realize that adopting social media requires organizational changes. But, change is hard. It is not easy to adapt to the power that is shifting to the customer as a result of social media. And if your company is experiencing difficulty in making the transition to social media, you're not alone.

B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. A study by Bain & Company, "Putting Social Media to Work," confirmed that many companies remain on the sidelines of adopting social media. Additionally, the study documented that "the gulf between the early adopters and those waiting to take the plunge has actually widened."