A blog where growth-oriented manufacturers find expert advice on marketing and sales.
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The most effective way to get more news coverage for your B2B company is changing. Here’s what to keep in mind to be successful.
B2B CEOs who are active on social media can raise and shape their company's profile, motivate employees, recruit top talent and build greater trust. B2B CEOs who are active on social media can raise and shape their company's profile, motivate employees, recruit top talent and build greater trust. In a study by BRANDfog, a conundrum is presented: "The most effective leaders throughout history have been great communicators, yet the vast majority of modern day CEOs and C-Suite executives are conspicuously absent from social media channels."
For most B2B marketers, trade shows are enormously important for generating leads, and closing sales. However, with additional planning, trade shows can generate press coverage for your company to increase booth traffic, brand awareness, leads and website visits. In an Exhibitor Magazine article, several PR pros outline how to increase your company’s chances of press coverage both during, and long after the show.
B2B marketers who use social media for public relations can spread their messages exponentially farther, and immediately monitor and respond to what's being said about them. While the formal practice of public relations has been around for over a century, in 1982 the Public Relations Society of America formally adopted a definition of public relations that remains accurate and accepted: “Public relations helps an organization and its publics adapt mutually to each other.”