The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

Why Website Optimization Trumps Search Engine Optimization

While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it.

How To Get Super Smart On Keyword Research In One Hour

Are you mystified by what goes in to keyword research? Don't be. Spend one hour with this guide and be on your way to becoming an SEO superhero.

How Long Does Inbound Marketing Take to Reach Success?

Are you interested in inbound marketing but worried about how long it will take to start working? Results are not immediate but they are long term.

The 3 Social Media Networks That Are Best for B2B Marketing

As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck.

How to Arm Your B2B Blog for Maximum Marketing Firepower

With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business.

Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups

B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales.

The 5 Things Your Website Really Needs To Get Found Online

“If a tree falls in a forest and no one is around to hear it, does it make a sound?" That age-old philosophical question also could apply to website development, because a B2B website is invisible if no one visits it.

Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization

Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO.

Why SEO is Now More Like Internal Medicine Than Plastic Surgery

While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a nip and tuck treatment that can be done separately from website development.

Is Your B2B Marketing Lost or Found?

Question: What does traditional, outbound marketing have in common with fax machines and audio cassettes? Answer: All still exist, but because of the Internet, their heyday has passed.

Almost Everything A B2B Marketer Needs to Be An SEO Genius

B2B marketers who master the basics of search engine optimization can improve their ability to be found online, increase awareness, reduce marketing costs and compound the benefits over the long term.

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