How B2B Marketers Can Use Social Proof To Bag More Leads

B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here's how your social proof can take flight.

A growing number of CEOs are embracing social media because it makes business sense. This will help your CEO feel the love.

With the right fundamentals and strategy, B2B marketers can use social media to attract and convert leads, close sales and delight customers.

With a social media engagement strategy, inbound marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates.

CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use.

By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like.

B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business.

B2B companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. If you are a marketer, there's good news and bad news about how you are perceived by the general public: The good news is that, according to recent polling, marketers are held in higher regard than lobbyists, car salespeople and members of Congress. That's a relief. The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Ouch.

By monitoring social media, B2B companies can generate leads, keep tabs on their competition, get product feedback and better engage with advocates (and detractors). By monitoring social media, B2B companies can generate leads, keep tabs on their competition, get product feedback and better engage with advocates (and detractors). Have you ever heard the bromide that we have two ears and one mouth for a reason? That’s the principle behind social media monitoring, the process of filtering out the millions of post, tweets and status updates for the ones that matter to your business.

In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.

B2B marketers who are able to demystify social media can get invaluable customer feedback, build stronger relationships, increase awareness and develop new business opportunities.