The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

How B2B Marketers Can Use Social Proof To Bag More Leads

B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here's how your social proof can take flight.

B2B Social Media - How to Help Your CEO Find That Lovin' Feelin'

A growing number of CEOs are embracing social media because it makes business sense. This will help your CEO feel the love.

How To Make Your B2B Social Media Friggin' Awesome (And Profitable)

With the right fundamentals and strategy, B2B marketers can use social media to attract and convert leads, close sales and delight customers.

Social Media Engagement: How to Pick and Use The Right Networks

With a social media engagement strategy, inbound marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates.

How to Explain To Your CEO That Social Media Is Not Optional

CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use.

How To Get Started With B2B Content Marketing

By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like.

What B2B Marketers Can Learn About Social Media From The US Air Force

B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business.

How To Create Lovable B2B Marketing with HubSpot 3

B2B companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. If you are a marketer, there's good news and bad news about how you are perceived by the general public: The good news is that, according to recent polling, marketers are held in higher regard than lobbyists, car salespeople and members of Congress. That's a relief. The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Ouch.

How B2B Marketers Can Profit From Social Media Monitoring

By monitoring social media, B2B companies can generate leads, keep tabs on their competition, get product feedback and better engage with advocates (and detractors). By monitoring social media, B2B companies can generate leads, keep tabs on their competition, get product feedback and better engage with advocates (and detractors). Have you ever heard the bromide that we have two ears and one mouth for a reason? That’s the principle behind social media monitoring, the process of filtering out the millions of post, tweets and status updates for the ones that matter to your business.

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.

How to Crack the Code of B2B Social Media

B2B marketers who are able to demystify social media can get invaluable customer feedback, build stronger relationships, increase awareness and develop new business opportunities.


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