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The Forward Observer

Expert Sales and Marketing Advice to Help You
Generate Better Leads and Close Sales Faster

How B2B Marketers Can Use Social Proof To Bag More Leads

B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here's how your social proof can take flight.

Social Media Engagement: How to Pick and Use The Right Networks

With a social media engagement strategy, inbound marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates.

How to Explain To Your CEO That Social Media Is Not Optional

CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use.

How To Improve Public Relations Results with Social Media

B2B marketers who use social media for public relations can spread their messages exponentially farther, and immediately monitor and respond to what's being said about them. While the formal practice of public relations has been around for over a century, in 1982 the Public Relations Society of America formally adopted a definition of public relations that remains accurate and accepted: “Public relations helps an organization and its publics adapt mutually to each other.”

101 Lead Generation Ideas for B2B Trade Show Marketing

With the right ideas, B2B marketers can leverage their trade show attendance to refill their sales funnel, bring in new customers and boost sales revenue.   The #1 objective for trade show attendance is lead generation. In a post in Trade Show News Network by Skyline Exhibit's Mike Thimmesch, the author lists 100 lead generation ideas. Of course, no exhibitor does all 100 of these tactics, nor should they - it depends on your overall strategy.  Once you have a solid strategy in place, knowing which tactics to employ becomes easier.

How B2B Companies Can Use Pinterest for Marketing

B2B marketers who use Pinterest can increase website traffic, generate leads and increase awareness. Time Magazine named Pinterest one of the top 50 websites for 2011. It is already one of the top ten social networks, already besting the likes of LinkedIn and Google+. "Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting." Wikipedia


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