The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

8 Ways to Spice Up B2B Social Media Marketing for a Boring Product

B2B companies who think their product is too boring for social media are missing something. It's not the product that's boring. It could be the social media.

11 Things B2B Marketers Can Learn About Social Media From the US Army

B2B companies looking to use social media to increase awareness, preference and qualified leads can learn a lot from one of the foremost social media marketers outside the business world: the U.S. Army.

What B2B Marketers Can Learn About Social Media From The US Air Force

B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business.

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.

How B2B Marketers Can Nail Social Media

For many B2B marketers, the hardest part of implementing or improving their social media is getting started. Here's a book that can help. For B2B marketers who embrace social media, it can be a boon with growth-generating potential.  However, for those B2B marketers who are unwilling or unable to recognize social media's growing influence and power, it can spell serious trouble. In "The Social Media Management Handbook" by Accenture executives Nick Smith, Robert Wollan and Catherine Zhou, the authors tackle the thorny issue of implementing a successful, integrated social media program for businesses.


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