The Forward Observer

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5 Tips for Using Social Media for B2B Marketing

By using social media, B2B marketers can increase awareness, build industry contacts and gain valuable feedback and insights about their products and those of their competitors. J.J. McCorvey, a reporter at Inc. magazine, outlines the best practices for successful use of social media in a recent article.  Here's my summary of the best 5 tips as they relate to B2B Marketing. 1. Define Your Target Audience – be mindful that social media is about building relationships, not broadcasting.

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