By using social media, B2B marketers can increase awareness, build industry contacts and gain valuable feedback and insights about their products and those of their competitors. J.J. McCorvey, a reporter at Inc. magazine, outlines the best practices for successful use of social media in a recent article. Here's my summary of the best 5 tips as they relate to B2B Marketing. 1. Define Your Target Audience – be mindful that social media is about building relationships, not broadcasting.