A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.
B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. A study by Bain & Company, "Putting Social Media to Work," confirmed that many companies remain on the sidelines of adopting social media. Additionally, the study documented that "the gulf between the early adopters and those waiting to take the plunge has actually widened."
B2B CEOs who are active on social media can raise and shape their company's profile, motivate employees, recruit top talent and build greater trust. B2B CEOs who are active on social media can raise and shape their company's profile, motivate employees, recruit top talent and build greater trust. In a study by BRANDfog, a conundrum is presented: "The most effective leaders throughout history have been great communicators, yet the vast majority of modern day CEOs and C-Suite executives are conspicuously absent from social media channels."
By using social media, B2B marketers can increase awareness, build industry contacts and gain valuable feedback and insights about their products and those of their competitors. J.J. McCorvey, a reporter at Inc. magazine, outlines the best practices for successful use of social media in a recent article. Here's my summary of the best 5 tips as they relate to B2B Marketing. 1. Define Your Target Audience – be mindful that social media is about building relationships, not broadcasting.
B2B companies that use social media correctly can increase awareness, build brand loyalty and attract top talent
B2B marketers who use social media for public relations can spread their messages exponentially farther, and immediately monitor and respond to what's being said about them. While the formal practice of public relations has been around for over a century, in 1982 the Public Relations Society of America formally adopted a definition of public relations that remains accurate and accepted: “Public relations helps an organization and its publics adapt mutually to each other.”
With the right ideas, B2B marketers can leverage their trade show attendance to refill their sales funnel, bring in new customers and boost sales revenue. The #1 objective for trade show attendance is lead generation. In a post in Trade Show News Network by Skyline Exhibit's Mike Thimmesch, the author lists 100 lead generation ideas. Of course, no exhibitor does all 100 of these tactics, nor should they - it depends on your overall strategy. Once you have a solid strategy in place, knowing which tactics to employ becomes easier.
B2B marketers who use Pinterest can increase website traffic, generate leads and increase awareness. Time Magazine named Pinterest one of the top 50 websites for 2011. It is already one of the top ten social networks, already besting the likes of LinkedIn and Google+. "Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting." Wikipedia
B2B marketers who use social media can increase leads and revenue, educate and build relationships with their prospects, and lay the groundwork for long-term, profitable relationships. Many B2B marketers have mistaken the use of social media as the bailiwick of consumer marketers. In the new book, The B2B Social Media Book, authors Kip Bodnar and Jeffrey L. Cohen explain that social media is better suited to business-to-business (B2B) marketing than business-to-consumer (B2C) marketing.