The Forward Observer

Expert Sales and Marketing Advice to Help You
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5 Steps to Measuring B2B Social Media Marketing

B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. A study by Bain & Company, "Putting Social Media to Work," confirmed that many companies remain on the sidelines of adopting social media. Additionally, the study documented that "the gulf between the early adopters and those waiting to take the plunge has actually widened."

How Social Media Engagement Can Help B2B CEOs

B2B CEOs who are active on social media can raise and shape their company's profile, motivate employees, recruit top talent and build greater trust. B2B CEOs who are active on social media can raise and shape their company's profile, motivate employees, recruit top talent and build greater trust. In a study by BRANDfog, a conundrum is presented: "The most effective leaders throughout history have been great communicators, yet the vast majority of modern day CEOs and C-Suite executives are conspicuously absent from social media channels."

5 Tips for Using Social Media for B2B Marketing

By using social media, B2B marketers can increase awareness, build industry contacts and gain valuable feedback and insights about their products and those of their competitors. J.J. McCorvey, a reporter at Inc. magazine, outlines the best practices for successful use of social media in a recent article.  Here's my summary of the best 5 tips as they relate to B2B Marketing. 1. Define Your Target Audience – be mindful that social media is about building relationships, not broadcasting.

10 Steps to B2B Social Media Marketing Success

B2B companies that use social media correctly can increase awareness, build brand loyalty and attract top talent

How To Improve Public Relations Results with Social Media

B2B marketers who use social media for public relations can spread their messages exponentially farther, and immediately monitor and respond to what's being said about them. While the formal practice of public relations has been around for over a century, in 1982 the Public Relations Society of America formally adopted a definition of public relations that remains accurate and accepted: “Public relations helps an organization and its publics adapt mutually to each other.”

101 Lead Generation Ideas for B2B Trade Show Marketing

With the right ideas, B2B marketers can leverage their trade show attendance to refill their sales funnel, bring in new customers and boost sales revenue.   The #1 objective for trade show attendance is lead generation. In a post in Trade Show News Network by Skyline Exhibit's Mike Thimmesch, the author lists 100 lead generation ideas. Of course, no exhibitor does all 100 of these tactics, nor should they - it depends on your overall strategy.  Once you have a solid strategy in place, knowing which tactics to employ becomes easier.

How B2B Companies Can Use Pinterest for Marketing

B2B marketers who use Pinterest can increase website traffic, generate leads and increase awareness. Time Magazine named Pinterest one of the top 50 websites for 2011. It is already one of the top ten social networks, already besting the likes of LinkedIn and Google+. "Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting." Wikipedia

Everything B2B Companies Need to Know About Social Media Marketing

B2B marketers who use social media can increase leads and revenue, educate and build relationships with their prospects, and lay the groundwork for long-term, profitable relationships. Many B2B marketers have mistaken the use of social media as the bailiwick of consumer marketers. In the new book, The B2B Social Media Book, authors Kip Bodnar and Jeffrey L. Cohen explain that social media is better suited to business-to-business (B2B) marketing than business-to-consumer (B2C) marketing.


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