The Forward Observer
Sales and Marketing Insights
for Growth-Focused Manufacturers
 

A blog where growth-oriented manufacturers find expert advice on marketing and sales.
Our goal is to help you generate better leads and close sales faster.

Why A B2B Website Without A Blog Is Like A Car Without An Engine

If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Here's why.

Why Website Optimization Trumps Search Engine Optimization

While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it.

How to Unlock the Lead Generation Power of Your B2B Website

Not generating enough leads on your website? Don't get angry: Include these powerful things and your B2B lead generation can be an unstoppable force.

B2B Websites: How To Generate More Leads

Worried that your website's not catching more leads? Don't be. Lots of B2B companies are in the same boat. Here's how you can start reeling them in.

B2B Marketers: How To Avoid Scaring Away Website Visitors

If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security.

The 5 Things Your Website Really Needs To Get Found Online

“If a tree falls in a forest and no one is around to hear it, does it make a sound?" That age-old philosophical question also could apply to website development, because a B2B website is invisible if no one visits it.

Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization

Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO.

Why SEO is Now More Like Internal Medicine Than Plastic Surgery

While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a nip and tuck treatment that can be done separately from website development.

How B2B Marketers Can Find New Customers

B2B marketers can find new customers by adopting demand generation tactics such as providing educational content, making their website an educational hub, using marketing automation software and nurturing decision makers until they are ready. "Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process." WIKIPEDIA

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