2015-Defense-News-Top-100-
FIRE SUPPORT

Marketing for Aerospace & Defense Manufacturers

 

 

All Posts

Fortune 500 Aerospace and Defense Companies (2019)

The 2019 Fortune 500 has 13 aerospace and defense companies on it, with Boeing, United Technologies, and Lockheed Martin leading the charge. Orbital ATK, Engility Holdings, and Aerojet Rocketdyne Holdings fell off the list, while Maxar Technologies made its first appearance.

Screen Shot 2019-05-30 at 11.23.20 AM

A total of 23 aerospace and defense firms are on the Fortune 1000, which is 2 less than last year. Of those 23 firms, 6 gained in rank, 7 dropped in rank, 17 posted job growth, 6 are on the most admired list of companies and 3 firms have female CEOs.

These are the 23 aerospace and defense firms on the 2019 Fortune 500 (and Fortune 1000):

list one-1

list two-1

These 6 companies gained in rank:

gained-1

And these 7 dropped in rank:

dropped-1
Job growth was reported at 17 of the companies:

growth job

These 6 firms are on Fortune's most admired list:

admired-1

Here's a video introducing this year's list:

 

Three of the companies have female CEOs: 

 
marillyn-hewson-high-res lis10_9_phebe-novakovic1 warden_kathy_lg

Marillyn A. Hewson 

Lockheed Martin

Phebe N. Novakovic

General Dynamics

Kathy J. Warden

Northrup Grumman

 

As aerospace and defense firms diversify into commercial markets, their marketing is becoming more important.

Since a defense contractor’s website is one of its most important marketing assets, I included two indicators of a site’s authority as measured by Alexa.com:

  1. Alexa Traffic Rank – an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, a site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites.
  2. Sites Linking In – inbound links help search engines clearly define your niche and also increase the trust and quality of your site. Authoritative inbound links (from sites that are performing well) give a site credibility. A higher number of inbound links are generally obtained by producing engaging, original content.

For more on improving a site’s Alexa rank, check out “A Guide to Improving Your Alexa Rank.”

One of the best things a defense contractor can do to improve their marketing effectiveness is to have an educational blog with content that is useful to the people they need to reach to make a sale (i.e. not your company announcements). Here is a recent article about the benefits of blogging for defense contractors:

Why Defense Contractors Can’t Afford Not to Have a Blog

Social media is a marketing tactic that is getting increased adoption and usage by aerospace and defense companies. Social media is enabling these firms to increase awareness amongst key audiences, including customers, partners and potential employees. But as the study referenced in “15 Reasons Why More Aerospace & Defense CEOs are “Liking” Social Media,” it is just plain good for business.

Fortune 500 Twitter List updated annuallyGiven the growing importance of Twitter to aerospace and defense companies, I have included a link to each company’s Twitter account if I was able to locate one. I have also set up a list on Twitter of the defense contractors on the Fortune 500 which can be seen by clicking here or the graphic above.

Similarly, given the many benefits of having a LinkedIn company page, I have included links to each company’s LinkedIn company page.

Now onto the good stuff. The companies listed below are based on The Fortune 500's "Aerospace & Defense" industry search filter. Included are links to each company's website and Fortune 500 revenue data (in millions).

________________________________________________________

 

28. Boeing $101,127 LinkedIn_Logo16pxLinkedIn_Logo16px twitter-bird-white-on-blue if_square-facebook_317727.png

Links: 6,723Traffic Rank: 13,002

46. United Technologies $66,501   LinkedIn_Logo16px  twitter-bird-white-on-blue if_square-facebook_317727.png 

Links: 1,799Traffic Rank: 52,077

 60. Lockheed Martin $53,762 LinkedIn_Logo16px   twitter-bird-white-on-blue
if_square-facebook_317727.png
Links: 3,725; Traffic Rank: 45,283
 92. General Dynamics $36,193 LinkedIn_Logo16px   twitter-bird-white-on-blue  if_square-facebook_317727.png Links: 208; Traffic Rank: 213,644
 108. Northrop Grumman $30,095  LinkedIn_Logo16px  twitter-bird-white-on-blue if_square-facebook_317727.png  Links: 2,286; Traffic Rank: 51,580
 114. Raytheon $27,058 LinkedIn_Logo16px   twitter-bird-white-on-blue  if_square-facebook_317727.png Links: 2,153; Traffic Rank: 45,073
227. Arconic $14,014 LinkedIn_Logo16px  twitter-bird-white-on-blue  if_square-facebook_317727.png  Links: 234; Traffic Rank: 168,468 
 229Textron $13,972

LinkedIn_Logo16px   twitter-bird-white-on-blue if_square-facebook_317727.png  Links: 872; Traffic Rank: 65,581
 290. L-3 Technologies $10,841  LinkedIn_Logo16px
 twitter-bird-white-on-blue  if_square-facebook_317727.png
Links: 153; Traffic Rank: 119,745
 350. Rockwell Collins $8,665 LinkedIn_Logo16px   twitter-bird-white-on-blue  if_square-facebook_317727.png Links: 665; Traffic Rank: 44,162
 371. Huntington Ingalls Industries $8,176  LinkedIn_Logo16px  twitter-bird-white-on-blue  if_square-facebook_317727.png
Links: 301; Traffic Rank: 283,372
420. Spirit AeroSystems Holdings $7,222  LinkedIn_Logo16px  twitter-bird-white-on-blue if_square-facebook_317727.png  Links: 157; Traffic Rank: 487,038  
 474. Harris $6,182 LinkedIn_Logo16px   twitter-bird-white-on-blue  if_square-facebook_317727.png Links: 1,165; Traffic Rank: 73,720
 650. TransDigm Group $3,822.9 LinkedIn_Logo16px      Links: 39; Traffic Rank: 1,002,036
 728Triumph Group $3,199 LinkedIn_Logo16px   twitter-bird-white-on-blue
if_square-facebook_317727.png
 
Links: 159; Traffic Rank: 718,906
782. Teledyne Technologies $2,901.8  LinkedIn_Logo16px  twitter-bird-white-on-blue   Links: 279; Traffic Rank: 284,798
 818. Moog $2,709.5  LinkedIn_Logo16px



twitter-bird-white-on-blue
 

 if_square-facebook_317727.png
Links: 574; Traffic Rank: 112,739
 876. Curtiss-Wright $2,411.8
LinkedIn_Logo16px 
 twitter-bird-white-on-blue
  Links: 187; Traffic Rank: 877,863
 898. Woodward $2,325.9  LinkedIn_Logo16px  twitter-bird-white-on-blue
if_square-facebook_317727.png 
Links: 372; Traffic Rank: 328,620 
932. Hexcel $2,189.1  LinkedIn_Logo16px  twitter-bird-white-on-blue  if_square-facebook_317727.png Links: 229; Traffic Rank: 576,214
 944. Delta Tucker Holdings $2,148.3  LinkedIn_Logo16px  twitter-bird-white-on-blue   Links: 217; Traffic Rank: 166,689
 947. Maxar Technologies $2,141 LinkedIn_Logo16px   twitter-bird-white-on-blue   Links: 59; Traffic Rank: 416,881
 975. Esterline Technologies $2,034.8  LinkedIn_Logo16px     Links: 323; Traffic Rank: 428,639

 

 

Below, you can scroll through the latest real-time Tweets from these aerospace and defense companies on the Fortune 500.



New Call-to-action

douglasburdett
douglasburdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Related Posts

Top 100 Aerospace Companies (2019)

Profits continue to increase for the Top 100 Aerospace Companies in the world in 2019.
Continue Reading

Defense News Top 100 Global Defense Companies (2019)

Overall defense revenues for the Top 100 defense companies in the world increased in 2019.
Continue Reading

Fortune 500 Aerospace and Defense Companies (2019)

The 2019 Fortune 500 has 13 aerospace and defense companies on it, with Boeing, United Technologies, and ...
Continue Reading