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The Emotional High-Stakes World of Defense Contractors

What's the difference between marketing a shampoo and a defense contractor? A lot.

Don Draper

After the Army, I worked on New York's Madison Avenue at ad industry giants JWT and Grey. I worked on a variety of package goods accounts including Listerine, Wisk Detergent, and Lever 2000 deodorant soap. Recently I was interviewed by 2paragraphs about the difference between marketing shampoo and a defense contractor. Here's my response. What other differences would you add?

2paragraphs Douglas Burdett

photo credit: zennie62 via photopin cc

douglasburdett
douglasburdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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