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Top 5 Most Popular Defense Contractor Marketing Articles from 2012

Have you kept up to date with defense contractor marketing best practices? Are you looking for actionable tips you can apply to your business? Here are Fire Support's most read articles from 2012:


photo credit: Creativity103 via photopin cc


The five defense contractor marketing posts listed below were the most read in 2012. The primary reason these were the most popular is because they were also the most shared. Thanks for sharing - and while we're on the subject of sharing, please feel free to share THIS post with the social sharing buttons below!

How Defense Contractors Can Build a Social Media Marketing Campaign

Social media remains the shiny disco ball of the marketing world. But before getting carried away with a social media campaign, defense contractors should remember that social media is a "delivery system" for content "warheads" such as blogs, whitepapers, ebooks, etc. Or as Social Media expert Jay Baer says "Content is fire, social media is gasoline."


101 Lead Generation Ideas for Defense Contractor Trade Show Marketing

Trade shows remain an important but less prevalent marketing tactic for defense contractors. As a result, defense contractors are demanding more return on their trade show investment, which may explain the popularity of this post.


The Top 6 Marketing Weapons a Defense Contractor Needs Now

The picture of Robert Downey, Jr. from "Iron Man" on a post about defense contractor marketing may have boosted the popularity of this one. But doesn't every defense contractor secretly long to be Iron Man?


Why Defense Contractors Should Avoid Marketing on Just Product and Price

This post really hit a nerve with defense contractors. In conversations with defense contractors during the year, I heard more about this post than any other.


How The Defense Industry Is Using Social Media

In the first such analysis, DefenceIQ fielded research and developed a comprehensive study on the growing use of social media by the defense industry. The results were very promising about the defense industry's adoption of social media.


What do you think? Which article did you most enjoy on Fire Support? Please share it in the comment section below.

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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