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Why a Military Contractor Needs to Advertise to the Average Consumer

Most military contractors don't need to advertise. In this AdWeek article, Robert Klara interviewed me about why some aerospace and defense contractors have advertised over the years.

Why a Military Contractor Needs to Advertise to the Average Consumer

Lockheed Martin advertising

Lockheed Martin advertising

Lockheed Martin advertising

To read the original AdWeek article, click here.

douglasburdett
douglasburdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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