Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss

The Sales MBA: How to Influence Corporate Buyers by Douglas Cole

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by Jim Everhart

The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia

Evolutionary Ideas: Unlocking Ancient Innovation To Solve Tomorrow’s Challenges by Sam Tatam 

Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen

The Indispensable Brand: Move from Invisible to Invaluable by Mitch Duckler

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers by Jeb Blount

Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers by Robert Chen

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput