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Episode Subheader 

The Marketing Book Podcast: "The Customer Centricity Playbook" by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms

The Marketing Book Podcast: "Conversational Marketing" by David Cancel

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt

The Marketing Book Podcast: "Clarity Wins" by Steve Woodruff

Clarity Wins: Get Heard. Get Referred  by Steve Woodruff

The Marketing Book Podcast: "Subscribed" by Tien Tzuo

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo and Gabe Weisert

The Marketing Book Podcast: "Smarketing" by Tim Hughes

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes, Adam Gray and Hugo Whicher

The Marketing Book Podcast: "Making Websites Win" by Dr. Karl Blanks and Ben Jesson

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson

The Marketing Book Podcast: "Questions that Sell" by Paul Cherry

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry

The Marketing Book Podcast: "Wise Guy" by Guy Kawasaki

Wise Guy: Lessons From A Life by Guy Kawasaki

The Marketing Book Podcast: "Break the Wheel" by Jay Acunzo

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo

The Marketing Book Podcast: "Marketing Rebellion" by Mark Schaefer

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

The Marketing Book Podcast: "Marketing Flexology" by Engelina Jaspers

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers

The Marketing Book Podcast: "Malcolm McDonald on Value Propositions" by Malcolm McDonald

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald and Grant Oliver

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