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Episode Subheader 

The Marketing Book Podcast: "F#ck Content Marketing" by Randy Frisch

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch

The Marketing Book Podcast: "Gap Selling" by Keenan

Gap Selling: Getting the Customer to Yes: How Problem-centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price  by Keenan

The Marketing Book Podcast: "The Referral Engine" by John Jantsch

The Referral Engine: Teaching Your Business to Market Itself  by John Jantsch

The Marketing Book Podcast: "Why Customers Leave" by David Avrin

Why Customers Leave (and How to Win Them Back)  by David Avrin

The Marketing Book Podcast: "Marketing to Mindstates" by Will Leach

Marketing to Mindstates:The Practical Guide to Applying Behavior Design to Research and Marketing  by Will Leach

The Marketing Book Podcast: "ICONIC" by Scott McKain

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction  by Scott McKain

The Marketing Book Podcast: "The Transparency Sale" by Todd Caponi

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results  by Todd Caponi

The Marketing Book Podcast: "Small Business Marketing" by Rohit Bhargava

The Non-Obvious Guide To Small Business Marketing (Without A Big Budget)  by Rohit Bhargava

The Marketing Book Podcast: "SPEAR Selling" by Jamie Shanks

SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional  by Jamie Shanks

The Marketing Book Podcast: "Smash the Funnel" by Mike Lieberman

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman

The Marketing Book Podcast: "The Customer Centricity Playbook" by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms

The Marketing Book Podcast: "Conversational Marketing" by David Cancel

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt

The Marketing Book Podcast: "Clarity Wins" by Steve Woodruff

Clarity Wins: Get Heard. Get Referred  by Steve Woodruff

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