StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath 

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins 

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman

Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Dave Frankland, Nick Worth and Josh Bernoff

Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb

The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh

Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova

Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli

Nincompoopery: Why Your Customers Hate You--and How to Fix It by John R. Brandt

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin