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Episode Subheader 

The Marketing Book Podcast: StrategyMan vs. the Anti-Strategy Squad by Rich Horwath

StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath 

The Marketing Book Podcast: Hello, My Name is Awesome by Alexandra Watkins

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins 

The Marketing Book Podcast: "The Invisible Brand" by William Ammerman

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman

The Marketing Book Podcast: Marketing to the Entitled Consumer by Dave Frankland

Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Dave Frankland, Nick Worth and Josh Bernoff

The Marketing Book Podcast: "Indistractable" by Nir Eyal

Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal

The Marketing Book Podcast: "The Innovation Mandate" by Nicholas Webb

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb

The Marketing Book Podcast: The Science of Customer Connections by Jim Karrh

The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh

The Marketing Book Podcast: Growth IQ by Tiffani Bova

Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova

The Marketing Book Podcast: "Flip the Script" by Oren Klaff

Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff

The Marketing Book Podcast: "Rehumanize Your Business" by Ethan Beute

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli

The Marketing Book Podcast: "Nincompoopery" by John Brandt

Nincompoopery: Why Your Customers Hate You--and How to Fix It by John R. Brandt

The Marketing Book Podcast: "FRICTION" by Roger Dooley

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

The Marketing Book Podcast: "From Impossible to Inevitable, 2nd Edition" by Aaron Ross

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin

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