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The Marketing Book Podcast: "The Power of Scarcity" by Mindy Weinstein

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein 

The Marketing Book Podcast: "Selling in a Crisis" by Jeb Blount

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount

The Marketing Book Podcast: "Belonging to the Brand" by Mark Schaefer

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer 

The Marketing Book Podcast: "Myths of Social Media" by Ian MacRae

Myths of Social Media: Dispel the Misconceptions and Master Social Media 2nd Ed. by Michelle Carvill and Ian MacRae 

The Marketing Book Podcast: "Happy Work" by Nicholas Webb

Happy Work: How To Create A Culture Of Happiness by Nicholas Webb 

The Marketing Book Podcast: "From Backroom to Boardroom" by Dr. Debbie Qaqish

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Dr. Debbie Qaqish

The Marketing Book Podcast: "Amplify Your Influence" by René Rodriguez

Amplify Your Influence: Transform How You Communicate and Lead by René Rodriguez

The Marketing Book Podcast: "Content Chemistry" by Andy Crestodina

Content Chemistry: The Illustrated Handbook for Content Marketing, 6th Edition by Andy Crestodina

The Marketing Book Podcast: "Marketing The Moon" by David Meerman Scott

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek

The Marketing Book Podcast: "Decoded" by Phil Barden

Decoded: The Science Behind Why We Buy (2nd Edition) by Phil Barden

The Marketing Book Podcast: "Everybody Writes" by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

The Marketing Book Podcast: "The Customer-Base Audit" by Peter Fader

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross

The Marketing Book Podcast: "The Bezos Blueprint" by Carmine Gallo

The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman by Carmine Gallo

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