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Episode Subheader 

The Marketing Book Podcast: "The Innovation Mandate" by Nicholas Webb

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb

The Marketing Book Podcast: The Science of Customer Connections by Jim Karrh

The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh

The Marketing Book Podcast: Growth IQ by Tiffani Bova

Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova

The Marketing Book Podcast: "Flip the Script" by Oren Klaff

Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff

The Marketing Book Podcast: "Rehumanize Your Business" by Ethan Beute

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli

The Marketing Book Podcast: "Nincompoopery" by John Brandt

Nincompoopery: Why Your Customers Hate You--and How to Fix It by John R. Brandt

The Marketing Book Podcast: "FRICTION" by Roger Dooley

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

The Marketing Book Podcast: "From Impossible to Inevitable, 2nd Edition" by Aaron Ross

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin

The Marketing Book Podcast: "Leadership in Focus" by Vern Oakley

Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley

The Marketing Book Podcast: "Fire Them Now" by Phillip Stutts

Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win  by Phillip Stutts

The Marketing Book Podcast: "The Art and Skill of Sales Psychology" by Brad McDonald

The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald

The Marketing Book Podcast: "F#ck Content Marketing" by Randy Frisch

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch

The Marketing Book Podcast: "Gap Selling" by Keenan

Gap Selling: Getting the Customer to Yes: How Problem-centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price  by Keenan

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