podcastartillery300x300

 

Episode Subheader  

 

AQGC White logo2

All Posts

The Marketing Book Podcast: "The 4 A's of Marketing" by Jagdish Sheth

The 4 A's of Marketing: Creating Value for Customer, Company and Society by Jagdish Sheth and Rajendra Sisodia

The 4 A's of Marketing Jagdish Sheth

Jagdish Sheth is the Charles H. Kellstadt Professor of Marketing at Emory University.  He has been an educator, thought leader and adviser to governments and industries for more than 40 years.

He has published more than 30 books and over 200 academic papers in all top marketing journals. His book, The Theory of Buyer Behavior (with John A. Howard) published in 1969 is a classic in marketing.

And, interesting fact - In 1938 Dr. Sheth was born in Burma (now Myanmar) where his father had migrated from India to set up a business as a rice merchant. In 1941, the family fled back to India in wake of Japanese invasion of Burma.

Listen to the Interview:

Show Notes

Jagdish Sheth (Wikipedia)

Jerome McCarthy (Originator of the 4P’s of Marketing)

The 12 Powers of a Marketing Leader by Thomas Barta and Patrick Barwise (Marketing Book Podcast interview)

John Maynard Keynes (Wikipedia)

Alfred Marshall (Wikipedia)

Abraham Maslow (Wikipedia)

Mahatma Gandhi (Wikipedia)

Peter Drucker (Wikipedia)

Blockchain (Wikipedia)

Sheth Leadership Academy

Jagdish Sheth (Website)

Jagdish Sheth (Twitter)

Jagdish Sheth (LinkedIn)

 

New Call-to-action 

 P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "You're Invited" by Jon Levy

You're Invited: The Art and Science of Cultivating Influence by Jon Levy

The Marketing Book Podcast: "Performez Vente" by Olivier Guérin

Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin

The Marketing Book Podcast: "Get The Word Out" by Anne Janzer

Get the Word Out: Write a Book That Makes a Difference by Anne Janzer