Episode Subheader  



All Posts

The Marketing Book Podcast: “Ask More" by Frank Sesno

Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno

Screen Shot 2017-02-22 at 4.48.49 PM.pngFrank Sesno is a former CNN anchor, White House correspondent, and Washington bureau chief, and is now director of the School of Media and Public Affairs at the George Washington University. He has interviewed leaders from around the world, including five US presidents, and is the creator of Planet Forward, a a web-to-television show on PBS that seeks solutions to some of the world's toughest challenges.

And, interesting fact, Frank Sesno appeared as a news anchor on “House of Cards” in the eighth episode of the fourth season

The Host's Perspective:

One of the keys to success in the business world is asking questions. But the trick is knowing which type of question and when to ask it.

Have you ever heard the expression in sales to “educate with questions”?

If you do it correctly, it’s very effective.

But the author of “Ask More” explains that most of us don’t really understand how questions work – or how to make them work for us. We study lots of different topics in school, but never do we study how to ask questions strategically, how to listen actively, or how to use questions as a powerful tool toward accomplishing what we really want to achieve.

So who better to write a book about questions than someone who has been done it for a living?

Frank Sesno is a former CNN anchor, White House correspondent, and Washington bureau chief. He has interviewed world leaders, including five U.S. presidents.

From questions that cement relationships, to those that help you plan for the future, each chapter in Ask More explores a different type of inquiry.

The books walks you through the 12 different types of questions, how to ask them, how NOT to ask them, and when best to ask each type of question.

By the end of the book, you'll know what to ask and when, what you should listen for, and what you can expect as the outcome.

Listen to the Interview: 


Show Notes

“Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno and Wolf Blitzer

"Making of the President Series" by Theodore White

"The Boys on the Bus" by Timothy Crouse and Hunter Thompson

"Hillbilly Elegy: A Memoir of a Family and Culture in Crisis" by J.D. Vance

Frank Sesno's Website (AskMoreBook.com)

Click here to subscribe to The Marketing Book Podcast newsletter!

If you enjoy the show, please rate it on iTunes or Stitcher and write a brief (one sentence) review. That would help more people like you to discover the show. 

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Everybody Writes" by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

The Marketing Book Podcast: "The Customer-Base Audit" by Peter Fader

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross

The Marketing Book Podcast: "The Bezos Blueprint" by Carmine Gallo

The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman by Carmine Gallo