ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman
About the Book
In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017 by The Drum.
Five years later Bob revisits advertising’s tracking-based online advertising industry and finds it far more corrupt and dangerous than ever.
In ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is...
“a criminal racket of epic proportions. It is a giant worldwide scam – organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry."
About the Author
Bob Hoffman is the author of five Amazon #1-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.
His books include BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, Marketers Are From Mars, Consumers Are From New Jersey, Advertising for Skeptics, and Laughing at Advertising, all of which have been featured on The Marketing Book Podcast.
He is the creator of the popular Ad Contrarian blog, named one of the world's most influential marketing and advertising blogs by Business Insider.
Bob was the CEO of two independent agencies and the U.S. operation of an international agency.
Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
And, interesting fact – In his youth, he responded to an employment ad and was hired to be a writer of adult fiction. He lasted one day at that job.
Listen to the Interview...
Bob Hoffman (LinkedIn)
Bob Hoffman (Twitter)
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health–and How We Must Adapt by Sinan Aral (Marketing Book Podcast interview)
Why Does The Pedlar Sing? by Paul Feldwick
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz
Previous Bob Hoffman Interviews:
Advertising for Skeptics (July 2020)
Authors in Quarantine Getting Cocktails (April 2020)
Laughing @ Advertising (January 20190)
From "The Business of Hacking," Hewlett Packard Enterprise, May 2016. (Click here for the full report)
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