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The Marketing Book Podcast: "The Age of Influence" by Neal Schaffer

The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

neal schaffer influence combo

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping companies of all sizes with social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute, and the University of Jyvaskyla (Finland).

And, interesting fact: Neal speaks Japanese and Mandarin Chinese!

 

Listen to the Interview:

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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