The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping companies of all sizes with social media marketing strategy, influencer marketing, and social selling initiatives.
President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute, and the University of Jyvaskyla (Finland).
And, interesting fact: Neal speaks Japanese and Mandarin Chinese!
Listen to the Interview:
Links...
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The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
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Neal Schaffer (website)
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Neal Schaffer (LinkedIn)
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Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer (Marketing Book Podcast interview)
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Jason Falls (website)
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The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell
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