Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988 and where he was notoriously called the 'worst graduate trainee that Ogilvy & Mather had ever hired.'
The attractively vague title of Vice Chairman at Ogilvy has allowed Rory to form a behavioural science practice within the agency whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.
Rory is also a columnist for The Spectator and his TED Talks have ben viewed more than 7 million times.
An interesting fact...
He lives in a four-bedroom flat on the second floor of a building constructed in 1784 which was the house built for the personal doctor of King George III, he once spent 24 hours in a Qatari jail, and he is married to an Anglican priest.
Listen to the Interview:
Ogilvy on Advertising by David Ogilvy
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
Irrationality by Stuart Sutherland
Exotic Preferences: Behavioral Economics and Human Motivation by George Loewenstein
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
Influence: Science and Practice (5th Edition) by Robert B. Cialdini
Thinking, Fast and Slow by Daniel Kahneman
The Behaviour Business: How to apply behavioural science for business success by Richard Chataway
Delusions of Brandeur by Ryan Wallman
Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.