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The Marketing Book Podcast: "Amplify Your Influence" by René Rodriguez

Amplify Your Influence: Transform How You Communicate and Lead by René Rodriguez

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About the Book

Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results with this Wall Street Journal, USA Today, and Publishers Weekly bestseller

In Amplify Your Influence: Transform How You Communicate and Lead, keynote speaker, trainer, and leadership coach René Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. 

Based on the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work. 

Amplify Your Influence shows leaders how to: 

  •  Leverage various human motivators for positive outcomes and results  
  • Frame and communicate their ideas in a way that encourages engagement and gets an active response 
  • Intentionally choose a communication style based on their influence objective

Perfect for executives, managers, sales professionals, and other business leaders, 
Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.

About the Author

René Rodriguez is a best-selling author, keynote speaker, leadership advisor, and speaker coach.  

For nearly 30 years, René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change.

Through his keynotes, boot camps, workshops, and proprietary Amplifii™ course, his company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, and Microsoft.

And, interesting fact – his mother was a former nun! 

Listen to the Interview...



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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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